Video is arguably the best tool for your marketing strategy. What else can be wrong about this?
Do you sometimes still wonder what to create?
It’s normal to keep wondering. But make sure not to forget to produce one. There is no specific guidelines or dictionary about the types of recommended video you should produce.
But, based on some observation and studies, here are some great options you can consider as your choice
- Overview Video
This works just like a movie spoiler. Within very short seconds, it grabs your viewers’ attention. Get them to crave more. It is direct to the point and conveys clearly on what exactly you want to do.
- Culture Video
It cannot be avoided anymore that people will buy the product and services from the company they like and trust. Their attraction with the company’s image has made a big impact in their decision.
Well, what are you waiting for? Show it off. Pursue your mind to take over their heart and get their attraction. Do this with your video. A fancy and fresh headshot would be a great choice.
- Recorded Webinars
Collect all of the recordings on your webinar speakers, coordinated content, and slides. It is somehow precious. Collate it in some way to get your viewers references and updates. Rather than reading hundreds of pages, watching a motion picture is one of the chosen options in learning.
- Product Feature Videos
Try me! When it comes to demo product of some brands in the department store, this feature will grab the visitors’ attention. If it is really tempting, some might stay and try. So why don’t you try to apply this to your idea for your video content?
People surely want to try and witness as much as they can before they decide to take action. Showing them what they want through a video is an effective way to tempt their curiosity. It looks more realistic and it’s easier to explain the concept through audio and visual rather than to have them read.
- Testimonial Videos
Testimonial videos can be a great proof that you are trustworthy. Before downloading and installing soft wares you will likely be busy finding the testimonials first. Serve your audiences with this type of videos and in effect, this will leave a good impression.
- How-to Content Videos
Since video is today’s audiences’ preferred content medium, let’s take over their interest into your industry. No matter what field you are on, showing the ‘how-to-do’ through motion picture and audio (if it’s possible), can be the most effective way to do it.
The brilliant idea of using videos as your tactic to maintained and get new customers should be implemented in your strategy. Now, have you found out what type of video you will be working on?
