A company profile is a professional introduction to show the attention of the viewer. Also to inform them about the company succinctly. It is designed to make a powerful impact and make a memorable first impression on potential investors or clients. Your company profile should be dynamic and comprehensive as well as clearly explaining your vision. A business needs to develop a viable strategy in order to create one of the great company profile. One of the best ways is to make it into video form.
Why Is It Important?
Video is a powerful medium that can boost brand engagement, increase trust in a company, and is a trend that isn’t going anywhere anytime soon. We live in a fast-paced society where information is constantly at our fingertips. Video is a prime opportunity for brands to cast a wider, more effective by creating a company profile video.
A company profile video can be set up interview style, illustrated, overlayed with music and imagery, or even a fine art documentary-style video. According to a Wyzowl survey, “Where both text and video are available on the same webpage, 69% of users would prefer to watch the video to learn about a product or service. A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service.” As can be said, you can find shareability, popularity, and effectiveness in the video.
The Benefits of Having a Company Profile Video
Here are some of the benefits of having a company profile video on your business website:
- Your company profile allows you to tell prospects what your business is about. Also, how you can help them with what you are offering.
- It helps you to effectively tell your company’s story
- Help promote your brand among the public.
- Help you talk to your target audience, and even clearly state who they are.
With the proper knowledge and professional assistance, you can boost the visibility of an impactful company profile video. It will provide the opportunity to create relationships, authentic connections, and build brand trust and loyalty. First impressions are everything when it comes to relationships including professional ones. Make a great impression by showing consumers what it is you have to offer, and even more, showing them how your offerings will solve their problems.
If you need to make your company profile look impressive with great storytelling, then we are here for you. Over the years, AVB Media Asia has been met many clients with different needs. Which allows us to learn and develop to provide better services in the future. As a leading creative and media creation agency specializing in photography and videography, we are ready to support your business.
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Digital marketing means all marketing activities that use the internet and digital devices. Digital marketing certainly encompasses all online marketing activities. However, it might include some offline activities, too. It’s good, why? because it’s a wrong perception when assessing online marketing activities detached from all other marketing activities. A good marketing campaign is one that can integrate the two worlds. Here are the types of digital marketing that you can use to develop your business. Don’t just focus on one type, successful digital marketers use a multi-channel approach. This will help you select the right formats and channels to achieve your objectives.
1. Content Marketing
Content marketing is one of the most important types of digital marketing because it’s all implemented on nearly every other type of digital campaign. From email marketing to social media management, you’ll need great content to run effective campaigns. Content marketing doesn’t just apply to written content like blog posts, website pages, and e-books. Content can also consist of videos, social media posts, and even webinars. The types of content you create will depend on your campaign goals and your target audience.
What you should do :
Design a simple content strategy that includes:
- The basic theme between what your ideal customer wants and needs what your brand wants to communicate
- The formats you want to use whether it’s an audio, article, video, etc
- The channels where you’ll post each piece of content
2. Social Media Marketing
Nowadays, the number of worldwide social media users is 3.4 billion. Compared to other channels like TV, print, and even online display advertising, social media brings a whole new dimension of engagement and interaction. In essence, social media marketing is the targeted use of social media conversations to increase awareness for a brand or product. There are all sorts of channels such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, or even TikTok! Ranging from organic, for example, Facebook groups, page posts, stories, and Messenger to paid promotions like Facebook ads. Pretty much every business should be on at least a couple of these social channels.
What you should do :
Decide on what content you want to create, what format, and then what channels you’re going to show it on. Create a calendar, so that you know when you’re posting what content on which channel. Remember that social media is interactive so it’s not just about pushing out your pretty pictures and posts but also responding to your customers and having real conversations.
3. Search Engine Marketing (SEM)
Search engine marketing is all about getting your website to appear at the top of the results when someone searches for your brand, your products and services. It includes both organic or natural search (search engine optimization, or SEO) and paid search (pay per click, or PPC). By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.
What you should do :
SEO starts with content, so get that content strategy in place first. Do some keyword research to find out what people are searching for and try to stay on top of the latest updates.
4. Pay per click (PPC)
PPC is paid search advertising, for instance, Google Adwords or Bing Ads where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing.
What you should do :
If you have the money for it, you can use PPC to complement, and boost, the work you’re doing to optimize for natural search. Again, you’ll need to do keyword research and then play around with different combinations of targeting
5. Email Marketing
Email marketing is still one of the most effective digital marketing tools. By sending regular updates to your email subscribers you can build a nurturing relationship. Providing value with your email updates eventually will be able to turn a percentage of your audience into customers. Many things contribute to the success of your email marketing strategy, from the content you create to the time you send your emails.
What you should do :
Choose email software such as Mailchimp, ConvertKit, or GetResponse) and then start to collect people’s emails. Once you start built list emails, you should stay in regular contact with your subscribers. Create a weekly newsletter and make sure it’s packed full of value, not just sales messages and promotions.
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Email marketing is an incredibly powerful tool for getting messages directly to your clients. It strengthens client relationships and keeps reminding your prospects to reach out to you. Whatever emails you’re sending, it’s important that you consider what you’re trying to accomplish and structure your message and strategy accordingly. Here the few tips :
Build your subscriber list
Make sure your list is always growing passively with a signup feature on your website. Subscription forms should be on your home page, blog page, and everywhere else you can fit it without taking away from more important content. You can also build your list, for example, if you have a booth at an industry conference, make an option for people to sign up for your newsletter. It can turn into a business opportunity later
Pay attention to the email body text
Create quality content to get a good engagement. Email marketing content is not always about selling or offering services, but it can be for brand awareness so that email does not go into the spam folder. Also, add photos to enhance the visuals
Make an interesting subject & Call to Action
The subject of email marketing is one of the triggers for the audience to open the email, so writing a good email subject is important to note. Don’t forget to always include visually striking buttons with text that give readers more than one opportunity to interact (e.g., Find out more! Download Now! etc.)
Keep it Mobile Friendly
Do you know that mostly of emails are opened on mobile devices these days? Guessing you have your phone next to your bed and the first thing you do each morning is check your phone for calls, messages also emails! Here are tips on how to make it more mobile friendly:
-Implement responsive email design (RED): Creating a responsive email design means that the user experience is optimized regardless of the device or screen they use. Most email service providers (ESP) offer this solution within their email functionality.
-Keep the subject line short: Keep it short so the reader knows exactly what the email topic is about.
-Make the CTA obvious: Make the call to action, big, bold, and simple to click.
Do an evaluation
Evaluate email marketing with this indicator :
Open rate: the percentage of the audience who opens the email
Bounce Rate: Presentation of emails that fail to enter the inbox. Usually caused by an error or email server is no longer active
Click Through Rate: The percentage of viewers who click on a link in an email
Unsubcribe Rate: Percentage of unsubscribe audiences
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Use these tips to create a winning landing page! Whether you’re selling products on an e-commerce site or trying to generate leads online, you need a landing page to drive conversions. A good, persuasive landing page grabs the attention of visitors and compels them to complete a conversion.
Clean, simple, but straight to the point
The good structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. There must be no element that distracts visitors from the original purpose of making the page. A good landing page must be able to convey a clear message about the description of the services and products you offer. Make a minimalist design but still attractive. And also, keep your landing page navigation as simple as possible
Use Header to Broadcast Offer Value
A good landing page should have a strong offer. The landing page headline and subheadings provide a key opportunity to promote the value of your offer, because it’s the first thing visitors see. So, making it as powerful and compelling as possible usually makes the biggest difference in your conversion rate.
Make Your Page Mobile Friendly
These days it’s essential that your landing page can easily be navigated on mobile devices. It’s been shown that having a mobile-friendly site can even double your conversions. Your landing page should look and feel great on mobile devices – easy to navigate, fast loading, and clickable.
Craft a persuasive call to action
To make call-to-action, you should keep it simple and short, generally consist of 5-7 words. A good CTA does not necessarily directly invade visitors to “buy”. As in the case of romance, CTA must also be able to make a smooth approach to visitors. For example by offering bonuses, free trials, and others. For example,use verbs that indicate value, such as “Get your free e-book” or “Create my account”
Display Trust Symbols
Establish credibility by displaying trust symbols like awards or any other credentials your website or brand have. If you’ve worked with any leading brands, add their logos to your page.
Share Customer Testimonials
Build customer confidence by sharing quotes from existing customers. Testimonials act as social proof because people’s tendencies to rely on the decisions of others in their own decision-making. This is a great way to increase the conversion rate of your landing page
The final hallmark of a good landing page is testing. An effective landing page simply cannot be created without a thorough amount of testing. Testing and tracking results are essential for seeing what your landing page is doing right, and what it is doing wrong. A/B tests, or split tests, show you how one change (such as a different headline) affects your conversion rate. Make sure your landing page editor allows you to A/B test your page, so you can optimize each element and ensure you’re getting the conversion rate you’re looking for.
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Have you ever heard about live streaming? Live streaming is video content that is broadcast live through the internet, where you’re no longer need to do editing and post-production. All you have to do is turn on the camera and then start recording whenever you want. Currently, more businesses are experimenting with live streaming and the benefits that it provides for not only the business but for consumers as well. This allowed consumers from all over the nation that couldn’t attend the event to stay updated. So, here are the benefits of live streaming for your event.
Enhance Brand Awareness
By doing live streaming, you can reach new audiences. Streaming live events and content make it accessible to a worldwide audience. This means attendance to your content can surpass any capacity limitations a physical event would have.
Fresh Content and Takes Less Time To Produce
The content displayed on live streaming in real-time and fresh so there will be no edits and will require less time for production. One of the biggest reasons why live-streaming is continuously making a dent in content marketing is its ability to offer real-time user engagement and joining a direct conversation
Make a Sense of Urgency
With live streaming, you basically urge people to check the “limited-time offer”. A free live stream could allow you to interact with new clients and create new business opportunities, while you could also charge for access to your stream. This could bring in extra revenue and actually convert into paid customers
Focus targeting the Viewer
The most powerful advantage of live streaming is that viewers consume content on your time. This means that you are engaging with people who interested in your brand, and people that find your content extremely useful. You are automatically targeting content at the people who are more likely to convert and follow you further. That’s why it’s important to make good content for your viewer to keep them engaging
Make You Stand Out From The Crowd
Streaming live events and content could give your business a huge point of differentiation. Live stream events such as conferences, webinars, or tutorials are not something that is being used by many organizations. To set yourself apart from the rest of the competition, you should try using live stream now
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This is the benefit of having a website you should know. Having a website in an online world is a must, especially for small businesses selling products and services. If you plan on having a lot of customers, you need an online presence to give your clients information. If you don’t have a website yet, your business probably isn’t performing to its fullest capabilities. Having a website can provide several benefits to your business that you may not have been aware of before
Increase business credibility
Nowadays, lots of customers are using the internet to find the product they need, therefore your business will get credibility by having a website. Without it, potential customers will turn out to your competitors. If you already have a website, it’s a good idea to redesign it to a more professional look, so it will provide a greater chance of considering your business credible over companies who either do not have a Web presence
Improves Customer Service
Having a Website provides your consumers with 24/7 availability in terms of access to products, information etc. You can monitor your staff’s work and ensure your customers are receiving a quick and helpful reply.
Having an online business can cut the cost of staff, shop rent, tax, and utility bills. Moreover, if you compare it with advertising costs in newspapers, online advertisement is more cost-effective.
Reach Broader Market Target
A business Website transmits your business around the world, enhanced exposure, and sales, due to a wider demographic reach. A website can promote your products faster than a store-front or window display.
Keep Track of Your Business in Real-Time.
One of the most significant benefits of having a website is that you can keep on track of its performance in real-time through the use of analytics.
Key indicators of business performance include the following metrics:
- Number of visitors going to your website.
- Number of “unique visitors” or those who visit your website only once.
- Page views or impressions tell how many times a page has been read or visited. This will give you an idea on which type of content visitors find interesting.
- Bounce rate is the percentage of visitors who leave your website without exploring past the page they landed on.
- Average time on site will show how long visitors view your content. The longer the average time on site, the better for your website.
With these key performances, you can decide what the best way to improve your business
A Media to Showcase Your Work
No matter what type of business you are in, a website is a great place to showcase your work. Through the online portfolio and testimonial that you put on the website, you pointing out what makes your business unique.
An effective Website with great content such as publishing news and information about new products and services will help you to attract a keen audience. Therefore, it can increase the probability of closing sales. As we know, it is very difficult to convert sales in social media. There are no available mechanisms to complete the transaction on the spot. If you have an e-commerce website, for example, it has a checkout counter where goods and services can be paid for right away. It can also be a good source for passive income via PPC (Pay Per Click) advertising. Advertisers will pay you every time a user clicks through their ad on your website.
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Each year video marketing trends come and go. Otherwise, it’s good to keep an eye over them as you continue your quest to optimize your video marketing. Videos engage auditory and visual senses, allowing it to get your message across more efficiently than other visual content. So, these are the video trends to keep an eye on 2020
Video marketing on social media
According to Reports digital 2020 in Indonesia, there were 160 million social media users in Indonesia in January 2020. The number of users in Indonesia increased by 12 million (+8.1%) between April 2019 -January 2020. Putting video marketing to the social media platform can be a huge benefit. The video content tailored to the ideal format of each social media platform. It will provide the best experience for the audience while watching it. It would increase the visibility and organic reach of the video content, and increase the level of audience engagement. Social media trends in 2020 include YouTube, Facebook, Instagram, Twitter, and TikTok. Interesting fact, 65% of impressions an ad on Instagram come from videos.
Videos will become “shoppable”
It’s reasonable to predict that you’ll soon be able to buy products via video. You’ll get links to them by interacting with those objects within a video via Instagram story. With this, shoppers no longer need to go to manually find the product they want. All they need to do is swipe up in the video that they want so they will automatically be redirected to your site. In some cases, they can even just add to cart and go straight to checkout. Thus, you can shorten the customer journey and accelerate conversions.
360-degree video technology will expand
The 360-degree video includes the same time recording of the views in every direction. What this means is that consumers can now view a 360-degree video and have all the needed insight on what the product or service is all about. 360-degree videos have been signaled as the next big thing in video marketing. This type of video provides a more immersive experience hence increasing a company’s brand awareness. Also, 360-degree videos have a +46% video completion rate compared to regular videos and a +300% click-through rate compared to other display ads.
Training and education videos will expand
Videos are great learning tools–there’s no doubt about it. Touching both auditory and visual senses, videos make it easy for educators to produce effective and compelling instructor-led lectures. Such as how-to tutorials, and simulations. From a marketing perspective, however, you can leverage this to draw leads more effectively. Educational videos add value to the customer experience. With these, shoppers don’t feel like they’re being sold to, so they are more likely to feel that your brand has more to offer than just your products and services.
Video ads will become immersive and longer
According to MediaRadar, from January 2018 to February 2019, the number of 6-second video ads on YouTube declined by 20% year over year while the number of 30-second ads increased to 19% to 24% of all ads.
More showing less explaining
More showing less explaining trends that will evolve and continue in video content. Video allows us to do more than just explain the text or as a voiceover. It can allow us to just show what things look like, how they work, what they’re made of, and how they can fit into your life.
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When social media first emerged, viral marketing was everyone’s talking point. Today, you need more than just a good popular video going around social media. A solid content marketing strategy is one that can build a strong bond with your customers. One way to reach this is by the “Hero, Hub, and Hygiene”, a method stated by Ingeborg van Beuseko,
The formula to viral marketing was a simple one: Create a well-structured content that was funny and new that can shock people. Spread it online and your customers would do the other work. However, this formula has one big setback. It’s true that viral videos can result in increased views and attention of your company. But once it has reached the top, it will start going down. In other words, visitors don’t return. What does this mean? It means that investing in viral marketing is not part of a long term success.
It is proven that good content is effective in motivating and moving your target customer. More importantly, it works well in ensuring long-term loyalty to your business. Moreover, videos and blogs will not work effectively if a good strategy is not implemented.
The Web giant, Google, introduced a guideline for a content strategy that includes the “hero, hub, and hygiene” method. It is explained that creating content strategy should be based on the three (hero, hub, and hygiene) types of content.
The 3 H (Hero, Hub, and Hygiene)
This first type of content can be an article, a blog or video that your company invest a lot of work into it. The content can be connected to a product launch or important events.
An advertising video is the most effective here. It’s important to note that the content should target a wider target group. Moreover, the production frequency should be around one to two times per year.
The second type of content is specifically aimed more at the interest of your customer. In effect, you have the role of leading your consumers, making sure that they remain to view your content.
Hub content is an active one. It’s intended to appear regularly. This can be a series of blogs where specifics topics are explored in depth.
The last content is to produce daily aimed at searches done by your consumers. For example, the ‘how-to’ or ‘what-is’ content. The goal of this content is to draw the attention of new visitors, and potentially new customers. In regards to frequency, hygiene content is listed at the top of the ranking.
The advantage of the content pyramid is to show that the three types of content can interact and support each other. The ‘hero’ content increase visitor numbers, which in result can heighten your brand name in a short time.
The ‘Hub” make sure that your customers keeps on coming back. This don’t apply with commercial videos as people don’t like to see repeated videos of the same company. In contrast, good content can be useful if aimed at a specific group. Hub content can create involvement and response and therefore, creates a relationship with your target group.
Lastly, the ‘Hygiene’ content make sure that it has good visibility in search engines. This can generate new visitors who will then link to your hub content. This can be done through following and/or subscribing to your company.
Content marketing is on every company’s main strategy. If done right, the strategy can be one of the best tools in increasing the company’s popularity. It is important to note that without a strong base, your budget will run our fast and nothing effective is achieved. The method of Hero, Hub, and Hygiene enables you to build a strong relationship with your target group, and maintain their interests.
Video has been proven to be the best medium in presenting information as well as maximizing engagement with customers. According to the studies done by InfoGraphic world, a human can process visual 60,000 times faster than text or audio.
So, why not use the tools that have been proven to work effectively? Below are ways on how you can use video marketing to your advantage:
- Connection is key
In the marketing world, it is in the highest priority to understand all about your customers, who they are, what they are looking for, what they like etc. Once you have this figured out, create your messaging that resonates with your customers. By using the power of emotions, you can create content that is relevant and personal to your audiences. In result, your customers will feel a special connection with your brand.
- Tell a story
For maximum impact, put a storyline to your video. Storytelling is believed to be one of the fundamental methods of communication. You want your video to have an introduction, a middle part, and an ending. You don’t want your audience to have any reaction after your video ends. Play with your viewer’s emotions. Create something that can trigger their reaction, from laughing, smiling to cheering.
- Sometimes less is better
Human attention span is currently at 8 seconds. It’s explainable because of people like brief, short but clear information. Fortunately, video works perfectly with this situation. We recommend having videos no longer than 3 minutes.
- Quality not quantity
In this day and age, almost everyone has smartphones, laptops, or tablets. Your viewers will be watching your videos through one of these, and from different platforms. So make sure your video works everywhere. In addition, your video should be in high definition because people like it when they can enjoy watching in the highest quality.
- Offer a solution
It turns off consumers’ interest when they know that you are trying to sell them something. It shows that you only care about your products, less about them. In general, people get annoyed being asked to buy. If you offer solutions to the demands or problems that they are facing, they will be interested in you. Who doesn’t like having their lives made easier? Create a video that doesn’t try to sell but to show your audience that you have the way to solve the problem.
- Use customer data
Customers like it when they can relate to the brand. One way of doing this is by showing that you care about them. Use the data you have stored in your CRM database and create personalized content. Moreover, transform your generic stories into a more personal type. Use this method to engage with your customers by using your customers’ names, purchase histories etc.
- Encourage your viewers to engage in action
The ending of your video should be a call to action. Figure out what it is you want to do, and directly ask them to do it. Whether it’s minimizing the use of plastic or submitting contact information, let them know clearly.
- Be concise
Don’t include your video with too much information. Make sure to strategize what you want to convey to your audience, and be brief. It is important to note that video is a multi-sensory medium so make use of the visuals and audio.
- It’s okay to be emotional
Build your culture, your own world for your brand. Invite your customers to explore and see what your brand is all about. Consider how you want your customers to feel when they are engaged with the brand. Should they feel inspired, excited or adventurous? Use video to reflect your company’s core values. With the use of rich visuals combined with the right messaging and audio, you’ll create a strong bond with your customers. Subsequently, this can lead to increased engagement and loyalty.
Photos and videos are two things that consumers want to see when they are searching for a place to stay for their next destination. The best way to show travellers how your hotel looks like and how the overall atmosphere feels is by video.
Below are 5 useful tips for you hoteliers on how to generate video content:
- Ask your guests for video reviews about your hotel
Reviews can be one of the most true and important selling points. Travellers will be able to get a balanced source of information about your hotel. You can also help them to create one. Have your staff record the reviews from your guests!
- Show all of your property
Use video content to show your future customers all about your hotels. Include all parts of the property, such as the pool, rooms, fitness centre, lobby and other areas. The more, the better.
- Add extra inspiration to your video
In addition to showing the inside of your hotel, show what is outside and around it. Is your hotel overlooking the ocean, forests, mountains, or other nice views? Include that in your video. The content should also aim to create the image of the customers spending time on what your hotel has to offer.
- Prevent false advertisement
Even though you want to inspire your customers by showing beautiful sceneries, don’t create false expectations. Focus on the realistic and positive aspects of your hotel. Don’t showcase the feel of a five-star hotel if your hotel isn’t one. You don’t want to give expectations that your customers will not feel once they are in your location. Tell it like it is.
- Collaborate with experts from the Industry
Look for trusted travel writers and consultants and work with them. This can work wonders for your hotel if done right. Work with them in terms of creating the content of the video which both of you can share online. For example, via social media and your websites. Consider the topics that your customer may be interested in. Some examples: 5 places to go when visiting your city, travel tips, best places to eat, etc.
Use video not only to show your property but go further than that! Show what places they can go while staying at your place and what experiences they will encounter. Simply show them!
The use of video and multimedia have greatly increased in the last few years, and numbers are still growing. Studies have shown that the use of videos resulted in 1200% more shares than images and texts combined.
That is why we see social media giants like Twitter, Instagram and Facebook incorporating videos in their strategy. Take Instagram for example. They recently introduced stories, which is a feature very similar to snap chat. The main reason they shift focus is due to the overwhelming popularity of videos in the digital world.
Below are 6 reasons why your company should join the video world:
- Improve customer conversion
Conversion is one of the most important aspects of marketing. All marketers want to see their conversion rates go higher. The best way to do this, as proven by research, is by incorporating videos. Homepage videos increase conversions to 20%, and videos on landing pages can convert conversions by 80%.
- Effective absorption of information
Human attention spans are about 8 seconds. That is shorter than the attention span of a goldfish! (9 seconds). Studies have shown that our attention span has decreased by 4 seconds in the last 15 years. With this ever-decreasing statistics, marketers need to offer consumers something that will attract their interest. You don’t want your consumers to skip your content because they don’t have enough time or their attention will quickly disappear. Just imagine yourself on Facebook. Are you more interested in looking at a video or text-based posts? Videos have shown to attract people’s attention far more effectively than text due to its vibrant content.
- Promote your brand personality
Videos can be one effective way to show off your brands. Consumers want to be able to relate to brands. Create a video that shows what your company is all about, adding your own unique style that is able to resonate with your consumers. A successful video is one that can separate you with your competitors.
- Easy access to video
If you compare today, with let’s say, five years ago, everything about videos is easily accessible than ever. You can find editors anywhere online, and editing software is much easier and much cheaper. So make use of the opportunity!
- Bigger chance of getting viral
First thing first. Create creative video that your consumer can relate to. Spend a good amount of time creating entertaining content for your video. If your content is good, the result will amaze you! Your video will have the chance to go viral. According to research, 92% of video watchers will share it online. That wonderful statistics could be yours too!
- Videos work fortune with emails
According to e-marketers, companies that are using videos on their emails have seen a 50% increase in their click rates and 41% in the sharing and forwarding of the email. More companies have included videos in their emails as their main strategy.
If you have not done this, you should start doing it. The statistics are more than enough to prove that it works effectively. Videos are taking over the online world. Therefore, start incorporating video on your online platforms today!