Digital InsightHow to Find The Right Video Production House Partner Posted By melinna on April 19,2016 Now, since you know your aim to make a video, you need to choose the fit partner for your project and your company culture. Video marketing should bring such enormous impact of content to the audiences that are wrapped in a sophisticated platform. Those should be filled with some features that capture leads, measure advanced analytics and ROI. OK, it doesn’t matter if you are one of those gigantic companies and organizations out there or it’s just your first experience to make such video marketing. Reviewing the proposals and deciding to choose the right video production company partner can’t be pulled aside. This world is full of trick. You need to be more careful. Let’s do this! Before you decide to choose and hire your partnering company, list ‘to ask’ things below: CHECK COMPANY PROFILE It’s quite important to know how long they have been in the field or how many videos have they produced. How the company culture and custom is, is it matched with your own? Please note, with the small budget you estimated, younger companies or freelancers can be alternative. They are talented too. However, the larger budget will attract more professionals and even those freelancers and younger companies. You will have varied alternatives to think of. STARTING TIME ESTIMATION THEY GIVE You know that video producers will not start the project immediately. It is common knowledge that they are assuming something more from you. It’s OK, win-win-solution. For this, make sure you keep everything in detail written form. Any detail should be discussed, decided, and approved by both parties. Don’t forget to put it in a written manner. Include the starting date and time of the project, pricing scheme, big picture or portrayal of the production content and process, and management time. It is recommended to make it legal. DO THEY PROVIDE CLEAR TIMELINE TO MANAGE SCALE? There will be lots of things to do as the project begin. Many parts of the video production process need to be managed. You need to prepare the script, filming-screening system. If you put animation or even live-action video, it will need another estimation of time. It is also potential to have video revision since you need to meet your standard of expectation. So, it is important to lay your decision to a video production house that offers a clear scalable video production timeline and platform. You need them to give you detail steps and timing. This enables you to monitor and keeps track of your video production process. HOW WELL THEY WRITE THE SCRIPT? ASK THE SAMPLE Their ability and creativity to write the good script and to understand the idea of your business can’t be separated. It will be a problem if they can’t interpret and transmit your idea into a creative project. Or, they are able to interpret it, yet they are poor converter to make the video production meet your need. It could be your worse starting point to dive into the video marketing world. Check for their portfolio in the related field or demand them to send you the example of their previous projects. IS THERE ANY REVISION OVERTIME PROVIDED? In order to let your video marketing performs well, you will need to optimize and maximize your content. It is potential and undeniable if you will need revision on few parts somehow. And if there are some points need to be improved or edited, do not hesitate to ensure that your video production partner provides it. This might be an important point to result better. HOW DO THEY HANDLE COMMUNICATION WITH YOU? For this, I can highly recommend laying your decision on a Bali production house that let you have a regular check on the project. Hire them. You need to make sure that you are partnering with video production house provides management tools that allow you to have the additional benefit and feature such tracking request. So, you are allowed to monitor and keep their production process tracked. Good responses can be a good measurement for how well and creative your partner is, and how worthy they are to be hired. DO THEY GUARANTEE THEIR QUALITY? Indeed, not all of video production company offer a guarantee of satisfaction. It is understandable due to the hectic marketplace. If they do offer, it can be plus point. Wait! Stay calm and no need to be overexcited. Ask for the printed piece to see what are things include in their offering. Check whether it will cover the whole cost or just the referral fee. In the end, finding the exactly perfect video production house that meets your standard of expectation is not that easy, yet it is not complicated. Finding those that understand how important analytic skill before realize it is, will help you to optimize your content for video marketing. The simple analysis is that your video should contain this formula: introduction, body, and conclusion. In other words, video production company understands these basic formulae will sure be a partner meets your standard.