It’s all in your hand. You are a successful video marketing planner and you hit the top. You have approvals needed, start from your budgeting, and famous intelligent video production house Bali as your partner to start your video marketing project. Your vision is as clear as glass. Your video marketing is going to peak in the marketing worlds. It will grab your target audiences in a flash of time, and convert them into your prospect customers. That looks simple and … what a beautiful hope.

Then, let’s make it real. Take a page, stretch your fingers, mind, and soul. Let’s plan your marketing strategy.

What Video Marketing Strategy?

Making a planning for marketing strategy is the important basic to start with. It doesn’t matter if you’ve just newbie in the field, or you’ve been using it for ages. Outlining a mind-map for your strategy about what it’s all for, what is your purpose, and how will you measure your success is a brilliant step to make.

An incredibly detailed plan is not really necessary, but you need to have a great fix idea how your video marketing will represent your message and how will this help your company to reach the goal. Make a solid plan.

Here are some points to consider how to plan your video marketing strategy.

1. What and Whom

Determine on what your video content will accomplish. Also, decide for whom is your video made. As Joe Pulizzi suggested that you should start content marketing strategy in general. How is that?

  • Content

What type of content video will you make. Is it entertaining? practical? Educating? Or compilation? Don’t forget to merge between your brand’s tone and your audience’s needs. That will help you to determine what type of video.

  • Audience

Make an exact determination to whom this content is made.

  • Result

What will be the particular achievement of your content video? Will it help the audiences to take the next action toward your brand?

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2. Draw a Mind-Map of the Video topics and types that you will create

We are planning to implement our video across the enterprise. Am I right? Thus, it is important to draw the outline of your scope then put it on your mind-map.

At first, pay attention on the different business functions that will use the video.

There was this example shown if you are in Hospitality Industry. The outline of video content you made might be divided into some different functions, such as Ambiance of the Hotel, Hotel Facilities, Hotel Spotlight, Hotel Events, Promotions, etc. Finish dividing? It will ease you to create the type of story line which is needed for each function.

When you have finished determining that step, you will be able to design and create the types of videos work with those story lines in each function.

There is this study that gives some examples that might be option to inspire:

Product explainers and detailed demos

Support-topic walk throughs

Company culture videos

Customer testimonials

Documentary-like case studies and more

In the end, the best way to engage with video for the first time is to learn the type of question that might be asked by your target audiences. Prepare the detail answer for those questions using how-to- content. For this field, you should build the compelling story line to attract your target audiences in a short period of time.

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3. Person in Charge creating the content

Decide who the person responsible for creating the contents is. First, decide on what quality you are aiming for and consider your budget. For planning this estimation, you might estimate to invest with an in-house videographer, or you can even create marketer team who deeply interested in the content video project. However, you can sign a contract with the high-budget content with a big video agency.

For short, the important thing to reach all of that steps is to draw the outline who the person responsible for this content. Start from the person who will create the concept and its creativity, who will arrange the script, how will the final goal be achieved, who will organize the video shoot, and also who will be responsible to spread and share the video once they are completed.

An ‘editorial board’’ of the main stakeholder to give a video feedback might be highly needed. You will definitely need the feedback during the critical time in the video making process. But, don’t ever forget who is the one decide on the concept and its improvement. YOU and your TEAM.

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4. Where can people view your content?

Whatever type of video or how are you reusing it, you need to know where will your video live on your own website.

OK, YouTube is a brilliant choice as a distribution channel. Yet, it is NOT a strategy. YouTube itself is a company and their purpose is to keep people stay loyal in their site. Though you can create links back to your website through YouTube description, having your own destination on your site is highly recommended. Your prospects can go directly to look around your content and immediately immersed in your brand.

5. Be sure on measurement and analytics.

The best way to know whether your video is a success or not is by measuring its performance. You need to do these three steps: produce, launch, and review. Create a metric will help you to justify your investment.

Collect the data on how your video are watched, how is the viewers amount, how is the viewer’s reaction, check on the re-watched rates. That way, you will know if your video is working.

Overall, planning video strategy is a must-basic step. By making a strategy, you will get less in missing things. It will keep you arranged and work smoothly.