Digital marketing means all marketing activities that use the internet and digital devices. Digital marketing certainly encompasses all online marketing activities. However, it might include some offline activities, too. It’s good, why? because it’s a wrong perception when assessing online marketing activities detached from all other marketing activities. A good marketing campaign is one that can integrate the two worlds. Here are the types of digital marketing that you can use to develop your business. Don’t just focus on one type, successful digital marketers use a multi-channel approach. This will help you select the right formats and channels to achieve your objectives.

1. Content Marketing

Content marketing is one of the most important types of digital marketing because it’s all implemented on nearly every other type of digital campaign. From email marketing to social media management, you’ll need great content to run effective campaigns. Content marketing doesn’t just apply to written content like blog posts, website pages, and e-books. Content can also consist of videos, social media posts, and even webinars. The types of content you create will depend on your campaign goals and your target audience.

What you should do :

Design a simple content strategy that includes:

  • The basic theme between what your ideal customer wants and needs what your brand wants to communicate
  • The formats you want to use whether it’s an audio, article, video, etc
  • The channels where you’ll post each piece of content

2. Social Media Marketing

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Nowadays, the number of worldwide social media users is 3.4 billion. Compared to other channels like TV, print, and even online display advertising, social media brings a whole new dimension of engagement and interaction. In essence, social media marketing is the targeted use of social media conversations to increase awareness for a brand or product. There are all sorts of channels such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, or even TikTok! Ranging from organic, for example, Facebook groups, page posts, stories, and Messenger to paid promotions like Facebook ads. Pretty much every business should be on at least a couple of these social channels.

What you should do :

Decide on what content you want to create, what format, and then what channels you’re going to show it on. Create a calendar, so that you know when you’re posting what content on which channel. Remember that social media is interactive so it’s not just about pushing out your pretty pictures and posts but also responding to your customers and having real conversations.

3. Search Engine Marketing (SEM)

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Search engine marketing is all about getting your website to appear at the top of the results when someone searches for your brand, your products and services. It includes both organic or natural search (search engine optimization, or SEO) and paid search (pay per click, or PPC). By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.

What you should do :

SEO starts with content, so get that content strategy in place first. Do some keyword research to find out what people are searching for and try to stay on top of the latest updates.

4. Pay per click (PPC)

PPC is paid search advertising, for instance, Google Adwords or Bing Ads where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing.

What you should do :

If you have the money for it, you can use PPC to complement, and boost, the work you’re doing to optimize for natural search. Again, you’ll need to do keyword research and then play around with different combinations of targeting

5. Email Marketing

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Email marketing is still one of the most effective digital marketing tools. By sending regular updates to your email subscribers you can build a nurturing relationship. Providing value with your email updates eventually will be able to turn a percentage of your audience into customers. Many things contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. 

What you should do :

Choose email software such as Mailchimp, ConvertKit, or GetResponse) and then start to collect people’s emails. Once you start built list emails, you should stay in regular contact with your subscribers. Create a weekly newsletter and make sure it’s packed full of value, not just sales messages and promotions.

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