Use these tips to create a winning landing page! Whether you’re selling products on an e-commerce site or trying to generate leads online, you need a landing page to drive conversions. A good, persuasive landing page grabs the attention of visitors and compels them to complete a conversion.
Clean, simple, but straight to the point
The good structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. There must be no element that distracts visitors from the original purpose of making the page. A good landing page must be able to convey a clear message about the description of the services and products you offer. Make a minimalist design but still attractive. And also, keep your landing page navigation as simple as possible
Use Header to Broadcast Offer Value
A good landing page should have a strong offer. The landing page headline and subheadings provide a key opportunity to promote the value of your offer, because it’s the first thing visitors see. So, making it as powerful and compelling as possible usually makes the biggest difference in your conversion rate.
Make Your Page Mobile Friendly
These days it’s essential that your landing page can easily be navigated on mobile devices. It’s been shown that having a mobile-friendly site can even double your conversions. Your landing page should look and feel great on mobile devices – easy to navigate, fast loading, and clickable.
Craft a persuasive call to action
To make call-to-action, you should keep it simple and short, generally consist of 5-7 words. A good CTA does not necessarily directly invade visitors to “buy”. As in the case of romance, CTA must also be able to make a smooth approach to visitors. For example by offering bonuses, free trials, and others. For example,use verbs that indicate value, such as “Get your free e-book” or “Create my account”
Display Trust Symbols
Establish credibility by displaying trust symbols like awards or any other credentials your website or brand have. If you’ve worked with any leading brands, add their logos to your page.
Share Customer Testimonials
Build customer confidence by sharing quotes from existing customers. Testimonials act as social proof because people’s tendencies to rely on the decisions of others in their own decision-making. This is a great way to increase the conversion rate of your landing page
The final hallmark of a good landing page is testing. An effective landing page simply cannot be created without a thorough amount of testing. Testing and tracking results are essential for seeing what your landing page is doing right, and what it is doing wrong. A/B tests, or split tests, show you how one change (such as a different headline) affects your conversion rate. Make sure your landing page editor allows you to A/B test your page, so you can optimize each element and ensure you’re getting the conversion rate you’re looking for.
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